We dive deep into your digital channels to help you accurately track your online performance.
Google Tag Manager
We use Google Tag Manager (GTM) to set up advanced tracking throughout your website, on a specific page or for a specific campaign.
Google Tag Manager does not replace Google Analytics. Instead, the 2 work together, GTM helps users easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets and define rules when each code must fire.
Google Analytics Setup and Implementation
We help with the setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.
If you are launching a new version of a website or are simply migrating from Universal Analytics to the new world of GA4, we can help you smoothly navigate the transition and leave your direct competitors that are slow to adopt the change at a competitive disadvantage.
Google Looker Studio
Using Google Looker Studio we create custom marketing analytics dashboards that connect all of your marketing properties. You’ll be able to connect all the dots and get a clear understanding of the channels and tactics that are driving business and which ones are wasting your money.
Using analytics for small business is a powerful way to understand your numbers and tell your brand story.
Through a variety of methods, including the installation of an optimized setup of Google Analytics 4 and Google Tag Manager, funnel creation, and website behavioral analysis, Leslie Gunnion Digital Marketing can help you uncover hidden revenue opportunities and improve the efficacy of your marketing spend.